Marketing II

• Course Code: ENM233
• Semester Hours: 3.0
• Prerequisite Courses: ENM133 Marketing I
• Description

  This course provides a more advanced study of marketing principles and begins exploring marketing strategy. Analysis of marketing strategies prepares consumers to objectively evaluate claims and uncover omissions in the strategy. Topics including market research, product development, market development, product distribution, and advertising will be explored in more depth. Students are expected to gain a better understanding of marketing principles, which will aid them throughout both their professional and private lives.